In today's rapidly evolving technological landscape, organizations are increasingly leveraging artificial intelligence (AI) to gain a competitive edge. This trend is particularly pronounced in the realm of Customer Acquisition and Business Insights Strategies (CAIBS), where AI-powered solutions are transforming how businesses attract new customers

Research methods form the backbone of any rigorous investigation. Whether you're a seasoned researcher or just beginning your academic journey, comprehending these methods is essential. This practical guide will empower you with the tools to here navigate the world of research with confidence. From identifying your research question to analyzing da